Zac Jacobson is a graphic designer from Milwaukee, WI focusing on brand identity, illustration & packaging design.
My obsession for good design, typography and illustration stems from skateboarding culture when I was younger. Skateboard decks, endless skate mags, apparel, all of it. There was a looseness in illustration juxtapozed with precise design and attention to detail spread out across tons of brands. It fascinated me so much that I immediately knew I wanted to focus on art. Today I’m fortunate to be able to focus on building brand identities and packaging systems with a focus on typography and illustration.
When I’m not burning my eyes into a screen, you can find me snowboarding, cruising back country roads on my motorcycle or devouring some tacos. When I’m not being super cool, I’m usually hanging out with my wife, daughter and two dogs nestled in a small suburb outside of Milwaukee where deer roam and owls hoot.
Harley-Davidson Motor Company
Pabst Brewing Company
Dogwalkers Cannabis Pre-Rolls
Mama Tried Motorcycle Show
Flat Out Friday
Universal Technical Institute
Dieline Awards 2020 - Second Place
United Adworkers 2019 Milwaukee 99 Gold Medal
Awarded a Gold medal for the packaging design of the 2019 Mama Tried Motorcycle Show Beer Can.
United Adworkers 2019 Milwaukee 99 Merit Awards
Received merit awards for:
• Animation / Motion Graphics – Mama Tried Motorcycle Show
• Corporate Identity – Hatched MKE
• Poster Single – Mama Tried Motorcycle Show
Clio Cannabis Awards 2019 Silver Award
United Adworkers 2018 Milwaukee 99 Merit Award
Awarded a merit for the corporate identity work I did for Brit Higgins Photography.
Communication Arts 2018 Award of Excellence
Featured in Communications Arts Typography Annual 8 for my Type Hike poster.
PRINT Magazine 2017 Regional Design Awards
Winner of PRINT Magazine’s Regional Design Awards for the New Chicken Caesar McDonald’s typography work. My work was featured in the last printed edition of PRINT Magazine before going digital.
United Adworkers 2016 Milwaukee 99 Merit Awards
Awarded a merit for package design of Lakefront Brewery Maibock beer and awarded a merit for brochure/collateral for the 2015 Milwaukee 99 awards show book.
Communication Arts 2016 Award of Excellence
Featured in the 2016 Communication Arts Typography Annual 6 for the 2015 Milwaukee 99 awards show book.
LogoLounge Book 10 – 1 logo
LogoLounge Book 11 – 8 logos
LogoLounge Interview – Center Stage January 2019
World Brand Design – Mama Tried Ale Packaging
Packaging of the World – Dogwalkers Cannabis Pre-Rolls Packaging
Packaging of the World – Coastal Clouds CBD Oils
Packaging of the World – Coastal Clouds CBD Relief Stick
Packaging of the World – Mama Tried Motorcycle Show Lager Beer & Hard Seltzer