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Zac Jacobson

Zac Jacobson is a graphic designer from Milwaukee, WI focusing on brand identity, illustration & packaging design.


My obsession for good design, typography and illustration stems from skateboarding culture when I was younger. Skateboard decks, endless skate mags, apparel, all of it. There was a looseness in illustration juxtapozed with precise design and attention to detail spread out across tons of brands. It fascinated me so much that I immediately knew I wanted to focus on art. Today I’m fortunate to be able to focus on building brand identities and packaging systems with a focus on typography and illustration.

When I’m not burning my eyes into a screen, you can find me snowboarding, cruising back country roads on my motorcycle or devouring some tacos. When I’m not being super cool, I’m usually hanging out with my wife, daughter and two dogs nestled in a small suburb outside of Milwaukee where deer roam and owls hoot.


Brand Identity
Packaging Design
Typography Design
Art Direction
Web Design

Select Clients

Harley-Davidson Motor Company
Pabst Brewing Company
Dogwalkers Cannabis Pre-Rolls
Mama Tried Motorcycle Show
Flat Out Friday
Coastal Clouds
Universal Technical Institute
Constellation Brands

Dieline Awards 2020 - Second Place

Awarded second place for Dogwalkers Cannabis Pre-Rolls packaging design in the Recreational category.

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United Adworkers 2019 Milwaukee 99 Gold Medal

Awarded a Gold medal for the packaging design of the 2019 Mama Tried Motorcycle Show Beer Can.

United Adworkers 2019 Milwaukee 99 Merit Awards

Received merit awards for:
• Animation / Motion Graphics – Mama Tried Motorcycle Show
• Corporate Identity – Hatched MKE
• Poster Single – Mama Tried Motorcycle Show

Clio Cannabis Awards 2019 Silver Award

Awarded a Silver Clio Award for the packaging design developed for Dogwalkers Cannabis Pre-Rolls.
View online >

United Adworkers 2018 Milwaukee 99 Merit Award

Awarded a merit for the corporate identity work I did for Brit Higgins Photography.

Communication Arts 2018 Award of Excellence

Featured in Communications Arts Typography Annual 8 for my Type Hike poster.

PRINT Magazine 2017 Regional Design Awards

Winner of PRINT Magazine’s Regional Design Awards for the New Chicken Caesar McDonald’s typography work. My work was featured in the last printed edition of PRINT Magazine before going digital.

United Adworkers 2016 Milwaukee 99 Merit Awards

Awarded a merit for package design of Lakefront Brewery Maibock beer and awarded a merit for brochure/collateral for the 2015 Milwaukee 99 awards show book.

Communication Arts 2016 Award of Excellence

Featured in the 2016 Communication Arts Typography Annual 6 for the 2015 Milwaukee 99 awards show book.


The best projects are always with ambitious brands and excited people. Let’s build something great together.