Omnium is a traveling coffee company based out of Lake Geneva, Wisconsin. Without a brick and mortar location, they have taken on the streets with a bicycle coffee cart loaded with cold brew kegs and a food truck trailer renovated into a full-fledged coffee bar.
We were tasked with coming up with a brand identity that reflected the mindset and aspirations of the company. The yawning cheetah logomark for Omnium Coffee Company was inspired by the word Omnium itself, as it is a series of races and time trials. There’s no animal faster than a cheetah and no better mascot for a race. With its fierce demeanor, smooth strides and bold stance, the cheetahs attributes translate into those of premium coffee beans. A fast way to wake up? Caffeine.
Created at Three-Headed Design
My Role: Creative Director and Lead Designer