The team at Moroch contacted me to do some lettering for a McDonald’s campaign running in Metro New York City. The campaign was for a new line of caesar products being launched for a limited time in summer.

I created lettering for a tv spot and outdoor boards, as well as a custom typeface to be used on other materials.

2017 Regional Design Annual Winner.

Creative Director: David Soames

Senior Art Director: John Shannon

Producer: Tara Westberg