The team at Moroch contacted me to do some lettering for a McDonald’s campaign running in Metro New York City. The campaign was for a new line of caesar products being launched for a limited time in summer.
I created lettering for a tv spot and outdoor boards, as well as a custom typeface to be used on other materials.
2017 Regional Design Annual Winner.
Creative Director: David Soames
Senior Art Director: John Shannon
Producer: Tara Westberg