Art Direction, Brand Identity

Created at Boelter + Lincoln.

Moxie Food + Drink is a restaurant in Milwaukee, WI serving classic bistro food in unexpected ways.

Reinvention take’s moxie, and that’s just what owners Tamela Greene and Anne Marie have. When the pair lost their jobs, they didn’t dwell. Instead, they looked to the next adventure and opened a restaurant inspired by their rebel rousing personalities. Boelter + Lincoln decided to help them out with branding and PR pro bono.

In order to capture the owner’s go-getter, firebrand attitudes, as well as the restaurant’s interior, I designed a brand that’s industrial and masculine with a hint of badassery.

Creative Director: Garth Cramer

Copywriter: Kimberlee Majdoch